We were proud to support COG Live in launching the latest addition to Lotus’s iconic lineup — the striking Emira.
A dramatic “unboxing” moment was central to the event, with Liteup delivering the show-stopping, four-sided ground-supported structure that formed the centrepiece of the production.
The front section of the box lifted to reveal the Emira, which drove out through smoke, strobe effects, and powerful lighting — creating a high-impact reveal worthy of Lotus’s last-ever petrol-powered supercar.